Commission : From 2001 to 2009, under the general management of Georges Schneider and Hans-Michael Leise.
From June 2001to July 2003: Setting up events for the promotion of the Accor group in Switzerland and its various high-end and mid-range establishments (Hôtellerie ‘Affaires et Loisir’ (‘business and leisure’) Accor Switzerland): Sofitel, Mercure and Novotel. From September 2003 to June 2007: a variety of activities aimed at raising the profile of all Accor Hotels Switzerland in French-speaking Switzerland, as well as enhancing the business’s corporate image. From 2007 to 2009: a range of public relations services undertaken for Accor.

Setting up media events to announce the opening of a number of Accor hotels in Switzerland:

–    Novotel Genève Centre, Geneva (first introduction of the Novotel brand in Geneva);

–  Mercure Hôtel Stoller, Zurich (first introduction of the Mercure brand in Switzerland and first franchised hotel in Switzerland in the mid-range sector) ;

–    Suitehotel and EtapHotel Geneva (first introduction of the Suitehotel brand in Switzerland, first introduction of the EtapHotel brand in French-speaking Switzerland);

–    New repositioning of the Novotel brand with a press conference at the Novotel Genève Centre in Geneva on 28 June 2007. PUR PR was also responsible for developing and putting together a monthly newsletter covering the group’s recent activities in Switzerland.