Commission: purpr has been responsible for publicity for the Sommets Musicaux de Gstaad Festival since 2012, with press material in French, German and English. The agency has developed a strategy with a view to raising the Festival’s profile not only with its Swiss target audiences but also abroad. Our different tasks have included organizing media interviews (print, online, radio, TV) with the festival’s artistic director as well as artists invited to perform at Gstaad. Responsibilities also include inviting foreign media outlets to attend the festival and organizing their on-site activities.
Interview with Renaud Capuçon, the new artistic director of the SMG, broadcast on TJ Midi on the RTS (Swiss television) on 1 February 2016:
In January 2018, Renaud Capuçon, new artistic director of the SommetsMusicaux de Gstaad, discusses his musical inspirations in the programme MP3 on RTS Radio.
A real delight, well worth exploring:
Broadcast from Monday 22 January 2018: